How Big Sports Leagues Are Trying to Woo the Gamer Generation - The New York Times
Sports has a Gen Z problem. The pandemic may accelerate it. - The Washington Post
NFL to NBA: Are Enhanced Sports Livestreams Game-Changers for Gen Z?
Soccer is taking over America–and proving Apple scored the biggest win in the sports streaming wars with its $2.5 billion MLS deal
Millennial, Gen Z women find Joe Rogan's podcast a turnoff: poll
Baseball Has a “RedZone” Channel - The Ringer
These Are Gen Z & Millennials' Top 15 Sports Leagues - YPulse
Live Games on TikTok? Decision-Makers Are Rethinking Sports Viewership for Gen Z
Like it or not, Gen Z's decisions are already changing the sports landscape