Prime Video's Thursday Night Football audience was younger, wealthier, more engaged - and much smaller
Linear TV's shrinking ad share gets even smaller - Insider Intelligence Trends, Forecasts & Statistics
Nielsen, Seal 'Thursday Night Football' Ratings Pact; Numbers To Include Out-Of-Home, Twitch And Local TV Viewing – Deadline
Thursday Night Football streaming audiences vs linear TV
Live sports are headed to streaming services, and audiences are ready
NFL Ratings: NBC Sees Biggest Kickoff Weekend Audience – Deadline
Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL 12/30/2020
Big ad price increase for NFL 'Thursday Night Football' packages
Delivers Strong Debut Thursday Night Football Season
'Thursday Night Football' debut looks like they've been doing NFL games for years - The Athletic
NFL TV Partners Get Positive Returns on Viewership Numbers
Live sports is migrating to streaming, taking with it a superpower of the cable TV bundle
's 'Thursday Night Football' preseason game got 1 million viewers. Is it a cause for concern? - The Athletic
Thursday Night Football streaming audiences vs linear TV
CTV Measurement vs. Linear TV Measurement Explained - MNTN