What happens to the 'championship' apparel for the team that loses the national title game?
Stunning Rally Gives Bucs Win in Battle of Super Bowl Champs
What happens to the losing team's Super Bowl 'champion' merchandise?
What happens to the losing Chiefs' Super Bowl championship merch?
What Happens to the Losing Team's Pre-Printed Championship Shirts?
What happens to the losing team's merchandise after the Super Bowl?
What Happens to the Losing Team's Pre-Printed Championship Shirts?
Far Away, Super Bowl's Losers Will Be Champs - The New York Times
VERIFY on Instagram: To have all the Super Bowl gear ready so quickly, the NFL has to make the merchandise ahead of the game — before a winner is decided. That means