Like it or not, Gen Z's decisions are already changing the sports landscape
The 50 Most Influential Figures in Sports 2023: Sports Illustrated's Power List - Sports Illustrated
How Gen Z is killing sports media as we know it
How Big Sports Leagues Are Trying to Woo the Gamer Generation - The New York Times
The Best Sports Streaming Services for 2023
ESPN Wants NFL, NBA and MLB as Part Owners. They Should Resist. - Bloomberg
NFL has been Losing Younger Fans; QB's like Patrick Mahomes Could Get Them Back
A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can't - Digiday
Gen Z enjoy live sports less than other generations: poll
Is the NBA Ready for Victor Wembanyama? - The Ringer