X Marks the Spot: Super Bowl advertisers target a previously overlooked demographic. - ENGAGE THE NEXT GENERATION NOW
TV Ratings & Bowl Games Highlight America's Passion for College Football - National Football Foundation
Ahead of Super Bowl, Poll Shows NFL Is Losing Its Core Audience - WSJ
Chart: Super Bowl Viewership Edges Up After Four-Year Decline
The NFL's 2017 ratings slide was mainly fueled by white viewers and younger viewers
American Football Super Bowl Hot Sale - 1695912527
Declining Super Bowl Viewership: Will it Maintain Most-Watched Event of the Year? — AMT Lab @ CMU
Thursday Night Football Seeing Spike in Younger Viewers –
Why the Super Bowl is losing the 18-49 demographic